Hosting SEO Tips - Marketing
Searchengineoptimization(SEO)istheprocessofimprovingthevolumeandqualityoftraffictoawebsitefromsearchenginesvia"natural"("organic"or"algorithmic")searchresults.Typically,theearlierasiteappearsinthesearchresultslist,themorevisitorsitwillreceivefromthesearchengine.SEOmaytargetdifferentkindsofsearch,includingimagesearch,localsearch,andindustry-specificverticalsearchengines.
AsanInternetmarketingstrategy,SEOconsidershowsearchenginesworkandwhatpeoplesearchfor.OptimizingawebsiteprimarilyinvolveseditingitscontentandHTMLcodingtobothincreaseitsrelevancetospecifickeywordsandtoremovebarrierstotheindexingactivitiesofsearchengines.
Theacronym"SEO"canalsoreferto"searchengineoptimizers,"atermadoptedbyanindustryofconsultantswhocarryoutoptimizationprojectsonbehalfofclients,andbyemployeeswhoperformSEOservicesin-house.SearchengineoptimizersmayofferSEOasastand-aloneserviceorasapartofabroadermarketingcampaign.BecauseeffectiveSEOmayrequirechangestotheHTMLsourcecodeofasite,SEOtacticsmaybeincorporatedintowebsitedevelopmentanddesign.Theterm"searchenginefriendly"maybeusedtodescribewebsitedesigns,menus,contentmanagementsystemsandshoppingcartsthatareeasytooptimize.
Searchengineoptimizationisnotonlyaboutkeywordsanymore.Yourhostingplaysanimportantroleforrankingyourwebsite.
1.UseLinuxHosting
DontgetWindowsHosting.Linuxhostingismuchbetter(lotsoffreesoftware,htaccess/mod-rewrite,goodcommunitysupport,etc).Hostgatorand1&1arethelinuxhostingIrecommend.
2.GetUniqueIPs.
Thereisnoproofonthisone,butIbelievehavinganuniqueIPisstartingfresh.Somesharedhostingcompaniesdonotallowyoutodothissomakesurebeforesigningup.(Hostgatorallowsyoutogetonefor2$/monthorgivesonefreewiththebusinesspackage).YoudontwanttobeonthesameIPwithagaypornsite,right?
3.Buy3-Month-in-AdvanceHosting
Buyyourhostingfromcompaniesthatrequireatleast3monthsinadvance!Findahostingcompanythatrequiresatleast3monthscommitment.Mostspammers,blackhattersetc.goforacheaphostthattheycanleaveinaweekortwo.Youdontwanttobeinthesameboatwiththem.Somegoodhoststhatrequireatleasta3-monthcontractareHostgator,1&1andHostMonster.
4.Uptime
WhatifGoogleattemptstocrawlyoursiteanditsdown?Youdontwantthat.UseWebHostingStufftofindactualUp-Timedataforparticularhosts.
5.Call-to-Verify
Agrowingmethodtostiflecreditcardfraudistheusageofphone-verificationsystems.Yeah,itisannoyingashell.Manyhostsdothisautomaticallywithtext-messagetypesystems,butIrecommendtheold-fashionedhuman-to-humanphonecall.Aspammercreating100hostingaccountsaweek(oraday)isnotgoingtobeabletoanswerthatmanyphonecalls.Andaphisherpayingforhostingaccountswithastolencreditcardwillsteerclearofthesesites.
6.DemandMod_ReWrite
Inoneofthemostfrustratingexamplesofabug-not-fixed,Googlehasyettoofferatrulyeffectivesystemforpreventingduplicatecontentcausedbyaccessingadomainbyversionofyoursite.(GoogleoffersamethodbycreatingaGoogleWebmasterAccountandprovidingapreferreddomain.Whynotjustfixthebug,Google?!?)
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